10 Tips on how to grow your brand on Jumia
Is your Brand new on the market and you are wondering how it can break even Or Is it failing to produce significant new leads and customers? Then, you have a chance to end that with Jumia.
Below are the tips on how you can grow your brand on the Jumia platform;
1. Let your Brand be Visible:
The first thing to check is your ranking on the Jumia search engine for all important phrases. Consider signing up for Sponsored products where you pay per impressions.
With Jumia sponsored ads, your products can appear on the first page as customers search for what products to buy.
2. Have an updated Warranty:
To ensure we continually meet customer’s expectation as “the online shop you can trust”, your items on Jumia should have detailed and updated warranty.
Over the years, we discovered our customers buy more from suppliers with proven after sales service and warranty covers.
Ensure customers get exactly what they see as described. Products like electronics should have manuals in case a customer does not know how the assemble a product.
Details can be filled in on your seller center page as shown below.
3. Provide an incentive for your customers to convert right away:
A discount on purchase or free shipping helps a great deal.
Join the Jumia open promotions and most especially the Jumia daily flash sales. This keeps your products visible all the time and customers will be enticed to buy your brand.
4. Jumia Express:
Having your products on Jumia express comes with free shipping to customers you can learn more here.
Customers like to be sure that what they are buying is readily available in stock. And you must have an excellent seller score (4 and above) to qualify.
5. Customer Reviews:
What your customers say about your products after a purchase is most valuable feedback that should help you make good business decisions on how to improve, what products to stop listing and what SKUs to stock in large numbers.
If you have satisfied customers, then why not listen to them? Because, they add credibility and value to your business.
You can always check your reviews on your jumia website >> Seller information >> See profile >> Customer reviews
6. Seller Coach:
Smarter decisions mean better business. The Jumia Seller Coach tool can help you make improvements to your store ? Using seller coach will help you make better decisions for your store to ensure you continue to grow your sales.
What can you do with Seller Coach?
You can keep track on the below key indicators
- Page views
- Out of stock
- Seller score
You get Recommendations in terms of;
Repricing: This gives recommendations on products that do not have the optimal price compared to competitors. This is based on either the price of the competitors who have the Buy Box or Jumia’s own screening of the prices of popular products in the market.
Replenishment: This informs you about a list of products where a seller has low coverage or is out of stock based on the sales of these products during the last 30 days.
Content: It helps to identify your potential products that are losing sales due to bad product description, unclear images, etc. Quickly review your content and increase your turnover!
Sponsor: It gives you tips on fast-selling products to sponsor on your store in order to enjoy more visibility.
7. Content Creation:
Having enough content for your products helps customers decisions while buying.
You have to ensure your products are described best and description should be factual. You do not need to exaggerate it, mention that it’s 100% cotton when you are sure about it. You do not want a disappointed customer.
You can have best images of your products by using the Jumia studios at a favorable fee. Find details here.
Building your Assortment;
List a variety of products to give your customers more choice. They only buy from what you show them. Have different colors, various designs, a couple of models, etc.
8. Stock management:
Stock management is very crucial, it has to be updated on a daily basis. Running out of stock may be unavoidable but remember to update your stock on your online shop in time to avoid disappointed customers.
9. Timely Order fulfillment:
Customers who buy online are always excited about their orders, do not make them wait. Jumia has set up drop off stations around the city center. Check your store regularly, as many times as possible, and drop off the orders with in 48hours.
The sooner you drop off the sooner Jumia delivers and the happier the customer. And chances are they will come back. Learn more about order processing here.
10. Social Media:
Let your customers know that you are on Jumia. Share your shop link on your social media platforms, then sit back and watch orders come in.
Jumia is open 24/7 and we deliver to customers all over Uganda. Learn more here.